NEWS

BE ROMANTIC
A TRIUMPH OF FLOWERS, PASTELS AND EMBROIDERY

It’s got an across-the-board presence, on the street, on Instagram posts, at the market, the beach: you can see United Colors of Benetton’s company everywhere.
It stands for joy, cheer and positivity in the new SS24 Collection expressed through floral, entertaining, sporty and anti-conformist prints.

Beyond this, the United Colors of Benetton outdoor season as designed by Andrea Incontri is already stirring the pot: everyone is raving about his pop-driven patterns, ready to take on anything.

Starting with new floral prints, along with open-knit motifs, ruffles and embroidery, blooms all over lightweight outerwear, sweaters, tops, shirts and small accessories, adding a sparkling edge to her wardrobe.

SAY IT WITH FLOWERS